ADVERTSING campaigns
Good to go (Mock AD)
Journalism 202
My team conceptualized Good to Go, a mobile app designed to help students navigate crowded bars and restaurants in Madison. Using survey data on wait times and student preferences, we designed features like real-time crowd updates, interactive maps, and rewards for user contributions. This concept allowed me to practice research, audience insight, and creative problem-solving—skills directly applicable to strategic campaign development in a professional setting.
Advertising campaigns
Grape Nuts (Mock Ad)
Journalism 345
Created within an advanced strategic communications course, this campaign for Grape-Nuts went beyond theory to explore how a legacy brand can be repositioned for a modern, active audience. I worked through audience research, messaging strategy, influencer and experiential ideas, and media outreach, applying integrated thinking similar to how agency teams build cohesive, multi-channel campaigns.
Advertising campaigns
Red Bull (Mock AD)
Journalism 445
This campaign served as a hands-on project where my team and I developed a strategic, multi-channel mock campaign for a high-energy brand such as Red Bull. By working through audience research, creative ideation, and message alignment, I honed skills in campaign planning, team collaboration, and real-world execution—preparing me to apply the same strategic approach and workflow when developing the Sheboygan County Foster Care Awareness Campaign.
Advertising campaigns
Sheboygan County Foster Care
Journalism 445
This campaign addressed a real community challenge in collaboration with Sheboygan County Foster Care. My team and I worked together to developed a strategic campaign, creating messaging and informational content that was empathetic, accessible, and purpose-driven. The project honed my skills in research, strategy, and ethical storytelling, closely reflecting the responsibility and workflow expected in agency work with nonprofit and public-sector clients.
Advertising campaigns
school of Journalism (SJMC)
Journalism 449
For this capstone project, my team and I collaborated directly with the School of Journalism and Mass Communication (SJMC) to develop a campaign for their popular concentration, Strategic Communication. We researched, analyzed audience insights, and created a strategy with actionable messaging and outreach ideas. This experience provided hands-on practice working with a real client, aligning with their goals, and delivering a professional campaign strategy.
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