For my Journalism 445 class, my team and I developed worked on developing a mock Red Bull ad campaign that reimagines the brand’s core message—energy, freedom, and movement—through everyday moments rather than extreme sports alone. Using a print and storyboard-driven concept built around the line “Wiiings. Whenever, wherever,” the campaign positions Red Bull as a versatile source of energy that fits seamlessly into daily life. By featuring relatable scenarios and emphasizing mobility, spontaneity, and self-expression, the campaign broadens Red Bull’s appeal beyond its traditionally male, adrenaline-focused audience. The creative direction intentionally incorporates a female demographic by highlighting empowerment, balance, and lifestyle-driven use cases, presenting Red Bull as an enabler of personal momentum rather than just physical intensity. This approach maintains brand authenticity while expanding relevance to women who value energy in creative, professional, and social contexts